FAQs

How does it work?

We start with a free initial consultation, followed by a proposal that outlines what we discussed and includes an estimate.
Then you get a Letter of Agreement. Return it to us and the project begins.  If we press you for details, it’s because the more information we have, the better your copy’s going to read.

How much?

Typically, McFarlane Media charges per project.
But a project can be anything from a TV spot, to a full radio campaign, to a print ad, to a series of print ads, to a comprehensive list of corporate names. Your project might require a lot of independent research or very little.  Call/email for details.

How much up front?

Half for your first project, with the balance due 10 days after the job’s finished.

What does that get me?

Research, telephone or face-to-face meetings depending on what we agree upon; writing, and one round of revisions.

Do you charge less to “polish” existing copy?

Yes.

What if I have to cancel partway through?

We’ll prorate.