Because this exists.
2 months after we disparaged Microsoft for an embarrassing* web spot, Anheuser-Busch has set the bar so high, Sergei Bubka couldn’t clear it.**
See if you can spot the joke!!! (It’s REALLY subtle so you might need to watch it several times!!!!)
The most discouraging about this video is that YouTube commenters gave it 4.5 stars. Not out of a billion, out of 5. And the one commenter who said something insightful (“Great to see they’re hiring 13 year olds to write their ads”) received unanimous thumbs-down for his comments.
Thanks for reading. And to the creative directors and clients whose brainchild this is, may your future sons and daughters be born with some heretofore undiscovered strain of lupus.
I hate you all, especially since you just forced me to finally break down and use the first-person singular pronoun.
Here, read this as it comes true. And try not to move your lips while doing so.
*Embarrassing to the viewer. Apparently for the creative team and the client, it’s the Taj Mahal, The Garden of Earthly Delights, and Bach’s Mass in B Minor all rolled into one.
**ESPN’s Jerry Crasnick used this in his Baseball America column, circa 1994. If this is going to be the last McFarlane USA post, it was important to record that brilliant pre-internet line for posterity’s sake.
